Our Philosophy
We don't just make jewellery.
We engineer emotions.
Ela Designer Joolry began as a quiet rebellion against mass production. We are a boutique atelier dedicated to the art of slow luxury. We believe that true beauty lies in the detailsβthe hidden gallery of a ring, the weight of a bracelet, the perfect polish that catches the light.
From sourcing the rarest ethically-mined gemstones to the final hand-finish, our process is intimate and uncompromising. We create pieces meant to be worn, loved, and passed down.
Ethically Sourced
We strictly adhere to the Kimberley Process and source recycled gold where possible, ensuring beauty without compromise.
Handcrafted
Machines can't replicate the soul. Every piece is finished by human hands using centuries-old techniques.
Forever Promise
We offer lifetime care, polishing, and resizing because we believe your jewellery should outlive us all.
The Origin
It started with a sketch on a napkin in a small cafe in Mumbai. Our founder, captivated by the intricate geometry of heritage architecture, sought to translate those forms into wearable art.
Today, that vision lives on. Our design studio is a playground of imagination where 3D CAD technology meets pencil and paper, ensuring perfect proportions before the metal is ever cast.
The Craftsmanship
Gold is stubborn, yet yielding. Our master jewellers spend hours shaping, setting, and polishing. We use the lost-wax casting method for complex shapes and micro-pavΓ© setting for maximum brilliance.
Quality control isn't just a step; it's a culture. If a piece doesn't make our hearts skip a beat, it doesn't leave the workshop.
Visit Our Showroom
Experience the collection in person. We recommend booking an appointment for a personalized viewing.
π Ela Designer Joolry
Shah & Nahar Industrial Estate, A-1 / 251, Sitaram Jadhav Marg, Lower Parel, Mumbai - 400013
π +91-9869149008
βοΈ hello@eladesigner.example
π Mon β Sat: 10AM β 7PM
Create Your Dream Piece
From sketches to setting, we bring your vision to life.